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1 OTA
1) Общая лексика: hum. сокр. Office of Technology Assessment2) Военный термин: One True Army, officer training allowance, operational tasking authority3) Техника: official test aerosol, omnidirectional transmitter antenna, open test assembly, operational transconductance amplifier, orbital telescope assembly4) Сельское хозяйство: Охратоксин А (Ochratoxin A)5) Телекоммуникации: Over The Air6) Сокращение: Office of Technical Assistance, Office of Technology Assessment (USA), Optical Telescope Assembly, Overflight Top Attack, Turkish, Ottoman (1500 - 1928), Optical Telescope Assembly (on HST)7) Электроника: Operational Transistor Amplifier8) Вычислительная техника: Office of Technology Assessment, Optical Telescope Assembly (on HST, Space), Office of Technology Assessment (organization, IBM, HP, AEG, AT&T, SNI)9) Транспорт: Ontario Trucking Association10) Фирменный знак: Open Travel Alliance, Organic Trade Association11) Образование: Office of Internal Administration12) Сетевые технологии: Over The Air( технология беспроводной передачи данных на сотовый аппарат или с него)13) Туризм: (online travel agency) интернет-бюро путешествий, (online travel agency) онлайновое бюро путешествий14) Безопасность: Online Trust Alliance15) Расширение файла: Operation-Triggered Architecture16) Общественная организация: Orthopaedic Trauma Association17) Должность: Occupational Therapist Assistant19) Программное обеспечение: Open Tools Api -
2 act
1. сущ.1) общ. дело, поступок, деяние; действие, актcondemn the attack as an act of mindless violence — осудить нападение как акт бессмысленного насилия
criminal act — преступное деяние [действие\], преступление
See:2)а) юр. (законодательный) акт, закон, постановлениеStock Exchange Act — закон "О фондовой бирже"
Act of Congress — закон, принятый конгрессом
Act of Parliament — закон, принятый парламентом
under the act — по закону, в соответствии с законом
under the Bankruptcy Act — по закону [в соответствии с законом\] "О банкротстве"
See:Act of Congress, Act of Parliament, uniform act, Restrictive Trade Practices Act, 1974 Trade Act, Act of Settlement 1700, Administration of Estates Act 1925, African Growth and Opportunity Act, Agricultural Trade Act, Agricultural Trade Development and Assistance Act, Americans with Disabilities Act, Andean Trade Preference Act, Andean Trade Promotion and Drug Eradication Act, Appellate Jurisdiction Act 1876, Arms Export Control Act, Bank Export Services Act, Bills of Lading Act 1855, Buy American Act, Byrnes Act, Canada Act 1982, Cargo Preference Act, Caribbean Basin Economic Recovery Act, Carriage of Goods by Sea Act, Carriage of Goods by Sea Act 1971, Carriage of Goods by Sea Act 1992, Carriage of Goods by Sea Act of 1936, Carriage of Goods by Water Act, Civil Rights Act of 1866, Civil Service Reform Act of 1978, Companies Act 1985, Competition Act 1998, Continued Dumping and Subsidy Offset Act, Courts Act 1971, Criminal Justice and Public Order Act 1994, Crown Proceedings Act 1947, Customs Act, Customs Modernization Act, Data Protection Act 1998, Edge Act, Employment Act 1980, Employment Protection Act 1975, European Communities Act 1972, Equal Employment Opportunity Act of 1972, Equal Pay Act, Export Administration Act, Export Trading Company Act, Fair Labor Standards Act, Financial Services Act 1986, Food Stamp Act, Foreign Agents Registration Act, Foreign Bank Supervision Enhancement Act, Foreign Corrupt Practices Act, Foreign Trade Antitrust Improvements Act, Foreign Trade Zones Act, Freedom of Information Act 2000, FTZ Act, Government of Ireland Act 1920, Hatch Act, Harter Act, Hawley-Smoot Tariff Act, Health and Safety at Work etc. Act 1974, House of Lords Act 1999, Human Rights Act 1998, Immigration Act 1971, Income and Corporation Taxes Act 1988, Industrial Relations Act 1988, Interception of Telecommunications Act 1985, Interception of Telecommunications Act 1985, International Banking Act, International Emergency Economic Powers Act, Investigatory Powers Act 2000, Investment Canada Act, Life Peerages Act 1958, Local Government Act 1972, Local Government Act 1992, Ministerial and Other Salaries Act 1975, Mod Act, North American Free Trade Agreement Implementation Act, National Health Service Reorganization Act 1973, Obscene Publications Act 1964, Official Secrets Act 1989, Omnibus Trade And Competitiveness Act, Organic Act of Guam, Parliament Act 1949, Parliamentary Commissioner Act 1967, Parliamentary Constituencies Act 1986, Peerages Act 1963, Pensions Act 1995, Pitt's Health and Morals of Apprentices Act 1802, Police and Criminal Evidence Act, Political Parties, Elections and Referendums Act 2000, Political Parties, Elections and Referendums Act 2000, Political Parties, Elections and Referendums Act 2000, Political Parties, Elections and Referendums Act 2000, Political Parties, Elections and Referendums Act 2000, Political Parties, Elections and Referendums Act 2000, Political Parties, Elections and Referendums Act 2000, Political Parties, Elections and Referendums Act 2000, Political Parties, Elections and Referendums Act 2000, Political Parties, Elections and Referendums Act 2000, Political Parties, Elections and Referendums Act 2000, Political Parties, Elections and Referendums Act 2000, Political Parties, Elections and Referendums Act 2000, Political Parties, Elections and Referendums Act 2000, Political Parties, Elections and Referendums Act 2000, Political Parties, Elections and Referendums Act 2000, Political Parties, Elections and Referendums Act 2000, Political Parties, Elections and Referendums Act 2000, Political Parties, Elections and Referendums Act 2000, Political Parties, Elections and Referendums Act 2000, Political Parties, Elections and Referendums Act 2000, Political Parties, Elections and Referendums Act 2000, Political Parties, Elections and Referendums Act 2000, Political Parties, Elections and Referendums Act 2000, Political Parties, Elections and Referendums Act 2000, Political Parties, Elections and Referendums Act 2000, Political Parties, Elections and Referendums Act 2000, Political Parties, Elections and Referendums Act 2000, Political Parties, Elections and Referendums Act 2000, Political Parties, Elections and Referendums Act 2000, Political Parties, Elections and Referendums Act 2000, Political Parties, Elections and Referendums Act 2000, Political Parties, Elections and Referendums Act 2000, Political Parties, Elections and Referendums Act 2000, Political Parties, Elections and Referendums Act 2000, Political Parties, Elections and Referendums Act 2000, Political Parties, Elections and Referendums Act 2000, Political Parties, Elections and Referendums Act 2000, Political Parties, Elections and Referendums Act 2000, Political Parties, Elections and Referendums Act 2000, Political Parties, Elections and Referendums Act 2000, Political Parties, Elections and Referendums Act 2000 I 1. 2), Political Parties, Elections and Referendums Act 2000 I 1. 2)б) юр., амер. (используется как технический термин, обозначающий законопроект, принятый одной из палат в виде окончательного законопроекта)See:в) юр. акт, (официальный) документ, постановление (напр., официально зафиксированное решение какой-л. комиссии)See:2. гл.1) общ. действовать, предпринимать определенные действия; делать что-л.; принимать участие (в каком-л. деле и т. д.)to act for [on\] behalf of smb. — действовать от чьего-л. имени
to act on behalf of — действовать от чьего-л. имени, представлять кого-л.
to act by deputy — действовать через заместителя [представителя\]
to act on [upon\] smth. — действовать в соответствии с чем-л.
to act on [upon\] an order — действовать по приказу
to act from [out of\] smth. — действовать исходя из чего-л.
They should act to solve the problem. — Им следует действовать, чтобы решить проблему.
It is time to act. — Пора действовать.
He was quick to act. — Он сразу же откликнулся.
2) общ. работать, служить, действовать (в качестве кого-л.), выполнять функцииto act as smb's replacement — замещать кого-л.
She currently acts as accountant. — В данный момент она исполняет функции бухгалтера.
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advance corporation tax Association of Corporate Treasurers* * * -
3 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании
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